The problem Lens was built to solve
Most analytics tools show you traffic. They don't tell you why people leave.
You can stare at a heatmap for an hour and still not know if your page is too long, too short, missing a promise, or missing a plan. Consultants charge thousands to answer that question. Rebuilds cost more.
FormLock Lens reads your actual page — section by section — against a database of 17 common best-practice sections pulled from dozens of high-performing business websites. Then it tells you where you're leaking and what you're missing. One line of code. Free forever.
Install: one line of code
Sign up with your email, the URL of the page you want tracked, and whether you're running ads, organic, or both. A snippet populates. Paste it at the bottom of your page — under the closing div if you're hand-rolling HTML, or into the custom HTML/CSS block on GoHighLevel, WordPress, or whatever builder you use.
That's the install. From there Lens reads the page, breaks it into sections (hero, proof, problem, plan, promise, CTA, risk reversal, testimonials, credentials, and so on), and starts logging session behavior against each one.
<!-- paste before closing </body> --> <script src="...formlock-lens.js"></script>
Wait for 30 sessions before you trust the read
Lens holds recommendations until you hit 30 sessions on the page. Under that number there isn't enough data to say anything honest.
This is on purpose. If a tool tells you what to fix off five sessions, it's guessing. Five people can bounce for five different reasons — bad wifi, wrong intent, they came back later on a different device. Thirty is the floor where patterns start to mean something.
Biggest leak vs. biggest drop-off — they're not the same
Lens reports two numbers per section, and the distinction matters.
The biggest leak is the raw count of people leaving a section. If 400 out of 500 sessions exit at your problem section, that's your leak. Fix it and you move the most bodies.
The biggest drop-off percentage is different. A section deep on the page might only get 70 visitors, but if 60 of them leave, that's an 85% drop-off rate. Percentage-wise it's brutal, even though the volume is smaller.
You want to know both. The leak tells you where the money is. The drop-off percentage tells you which section is actually broken.
The suggestion layer: what your page is missing
After Lens identifies your leaks, it compares your page against the 17-section library and flags what you don't have.
Running a hero, proof, problem, CTA page and wondering why conversions are flat? Lens might tell you you're missing the plan, the promise, credentials, or disqualification measurements. Not every page needs every section — but if high-performing pages in your category all use urgency, objection handling, or dream outcomes, and you don't, that's a testable hypothesis.
The library grows as the system learns. More sections get added over time and compared against yours.
How Lens closes the loop with the rest of FormLock
Lens isn't a standalone toy. It plugs into what FormLock already does.
FormLock Speed removes the multi-redirect opt-in friction — details, calendar, qualification questions all inline instead of three separate URL jumps. FormLock Track sends deal-value data back to ad platforms so the algorithm learns who's actually buying, not just who's filling out forms.
Lens adds the missing piece: where on the page are you losing them before they ever hit the form. Speed converts more of the intent you have. Track feeds the algorithm the right signal. Lens shows you where the page itself is bleeding.
What to do first when you install it
Paste the code. Drive normal traffic for a week or two until you clear 30 sessions. Open the dashboard.
Look at the biggest leak first — that's your volume problem. Then look at the biggest drop-off percentage — that's your quality problem. Then scan the missing-sections list and pick one to add. Ship the change. Watch what moves.
You will never hit 100% conversion. Nobody does. But you can keep closing the gap, and you shouldn't have to pay a consultant to tell you where the gap is.