Building AI-first operations for small service businesses. The frameworks I'm using, the systems I'm shipping, and the mistakes I'm making in real time.
FormLock Lens reads your page section by section, finds the biggest leak and drop-off point, and tells you what's missing — free forever.
A founder's breakdown of how to build trust assets (lead magnets) that actually move cold leads — using diagnostics, calculators, and AI to ship fast.
The exact process I used to cut my priority list down to one thing, identify the inputs that move it, and lock in execution every single day.
I swapped the VSL on my SaaS sales page for a deck sales letter. Here's the framework, the slide count, and why I think it converts.
How I rebuilt FormLock's go-to-market around three friction points — easy to start, easy to use, easy to stay — and why most SaaS gets the last one wrong.
Custom conversion events are the most underutilized lever in paid ads. Here's why sending revenue back to Meta and Google changes everything.
Inside the AI content system I built to turn one long-form video into clips, carousels, blogs, and analytics — without losing my brand voice.
A founder's look at the real reasons paid ads stop working for service businesses — friction, weak qualification, and signaling form fills instead of revenue.